Google Everflux: Just What We Needed, Google on Speed

Is it just me or has Google gone into overdrive? As a professional full-time online marketer I have to keep my mind firmly placed on what Google is doing. As much as I try not to because Google has probably driven more people around the bend than Chrysler and Mercedes-Benz put together.

Like any professional marketer, I monitor my numerous keywords on a daily basis - especially my major targeted keyword phrases that bring in the most sales and subscribers. For years now, I have had top rankings in Google for my chosen phrases; they move up and down, but mostly they don't leave the first page.

However, lately I have been noticing a lot of jumping in the top listings. Links out of nowhere are appearing, links being dropped and my own links moving up and down much too quickly for my comfort. Even six months ago the Google main index seemed to be a whole lot more stable than it is now. View Articles

SEO and SEM Shortcuts,

Search engine optimization (SEO) and search engine marketing (SEM) are two of the most powerful and profitable things you can do for your online business. As Google celebrates its twelfth birthday there are more Internet shoppers than ever, with more choices than ever. So let's take a few minutes to see how you can beat the competition and dominate Google.

This article has three parts; Stats, Spying and Shortcuts. Each part can be used individually or grouped to provide quicker results. The following information is what the SEO and SEM experts know and gives you the inside scoop on the tools they use.
Part 1; Search Engine Stats: This will give you the latest intel on search engines. This is to help you make informed decisions on how to spend your SEO time and where to spend your SEM money (search engine marketing, which includes pay per click advertising.)

A.) Google gets nearly half of all US searches performed on the Internet so you can bet that's at the top of our SEO to do líst. Here are the exact numbers as provided by the "comScore for searchenginewatch.com" survey:

42.7% - Google
28.0% - Yahoo!
13.2% - MSN
7.60% - AOL
5.90% - ASK
2.60% - All Others Combined

B.) Now that we know how much the search engines are used let's get some inside information to help us plan SEO and SEM strategies. According to the UK based company Neutralize.com, users of Google versus those of MSN are just about polar opposites when it comes to natural versus paid search listings. Here's what their research found:

Google: 72.3% of searchers prefer clicking on the natural listings that SEO helps you get. Only 27.7% prefer using the paid links you might use as part of your SEM plan.

MSN: Only 28.8% of searchers go for the natural listings while 71.2% rely on paid links. This is almost the exact opposite of how Google users work.

That is amazíng information to have! You know right away that your time and effort is better spent on SEO for Google while putting your pay per click dollars into MSN is probably your best bet.
C.) Now for the biggie; return on investment (ROI.) Once again our friends at Neutralize have some great information. The following numbers show the approximate ROI that Website owners got using SEO and SEM (specifically pay per click.) for lead generation and actual sales...

Lead Generation: * 79% SEO * 75% Paid Search (SEM)

Actual Sales: * 78% SEO * 63% Paid Search (SEM)

These are huge returns on investment. In comparison, banners only account for about one third as many leads and sales.

view the articles

What is it that separates the highly successful individual from the average or even successful individual? Why is it that one person seems to achieve extraordinary results on a consistent basis and another, with nearly the same training, hits and misses their accomplishments?
The success technique to which I am referring is visualization. I guarantee that "visualizing your results is the key to realizing your results." Visualizing is one of the most important techniques you will ever learn and one that is utilized by all high performers.
Visualizing is your key to success for two reasons: Your mind thinks in pictures and images; Your unconscious mind drives your behavior.
Your unconscious mind doesn't know the difference between something that is real and something vividly imagined. Whatever picture (goal) you consistently think about will drive your actions to create that exact picture. When you continually see yourself in possession of your goal, your unconscious mind will move you into actions that align with the mental image you hold.
Here's a quick visualization overview to assure your goal achievement: view articles